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Wing Alpha improved lead generation efficiency through a well-rounded YouTube Ads campaign, achieving a CPL of $13.14, exceeding the target of $20, with over 665,000 views and 24,010 clicks

Wing Alpha improved lead generation efficiency through a well-rounded YouTube Ads campaign, achieving a CPL of $13.14, exceeding the target of $20, with over 665,000 views and 24,010 clicks

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Wing Alpha, a budget-friendly phone carrier, faced a challenge in accurately tracking conversions and optimising lead generation through YouTube Ads. Despite offering lower-cost mobile plans and leveraging the AT&T network, they struggled to achieve the right number of conversions and meet the ideal Cost Per Lead (CPL) target of $20.

Wing Alpha, a budget-friendly phone carrier, faced a challenge in accurately tracking conversions and optimising lead generation through YouTube Ads. Despite offering lower-cost mobile plans and leveraging the AT&T network, they struggled to achieve the right number of conversions and meet the ideal Cost Per Lead (CPL) target of $20.

Wing Alpha, a budget-friendly phone carrier, faced a challenge in accurately tracking conversions and optimising lead generation through YouTube Ads. Despite offering lower-cost mobile plans and leveraging the AT&T network, they struggled to achieve the right number of conversions and meet the ideal Cost Per Lead (CPL) target of $20.

Strategy

In response, a comprehensive strategy was devised to address Wing Alpha's challenges. The implementation involved unifying tracking for YouTube Ads and Google Ads through a single, unique tag using Google Tag Manager. This not only eliminated duplications but also ensured accurate conversion measurement. Additional tracking metrics were introduced to capture diverse lead types, including calls generated from ads and purchases, providing a more comprehensive view of customer interactions. The content strategy focused on creating compelling YouTube video ads with hooks aligned to Wing Alpha's value proposition, emphasizing the drawbacks of expensive bills. Existing TV commercial ads were leveraged for brand consistency. Two distinct YouTube campaigns targeting different audiences were executed, considering the learning curve associated with campaign launches.

Result

The implemented strategy yielded significant results. Tracking issues were successfully resolved, ensuring accurate measurement of conversions and providing enhanced visibility into call leads and purchase conversions. Despite the learning curve, the overall Cost Per Click (CPC) remained cost-effective, maintaining a competitive Click-Through Rate (CTR) of 0.98% and effectively diverting viewers from their initial video content. In conclusion, the strategic approach successfully addressed tracking challenges, improved lead generation efficiency, and exceeded the set objectives, showcasing the effectiveness of a well-rounded YouTube Ads campaign.

The implemented strategy yielded significant results. Tracking issues were successfully resolved, ensuring accurate measurement of conversions and providing enhanced visibility into call leads and purchase conversions. Despite the learning curve, the overall Cost Per Click (CPC) remained cost-effective, maintaining a competitive Click-Through Rate (CTR) of 0.98% and effectively diverting viewers from their initial video content. In conclusion, the strategic approach successfully addressed tracking challenges, improved lead generation efficiency, and exceeded the set objectives, showcasing the effectiveness of a well-rounded YouTube Ads campaign.

Numbers So Far

YouTube campaign: Generated over 665,000 views
Clicks: 24,010

Cost Per Lead (CPL): $13.14, exceeding the target of $20

Click-Through Rate (CTR): A competitive 0.98%

NOTE: Significant improvement from the previous CPL of $30

Campaign with NO Coupon Code

  • ROAS: 8.77

  • CPA: $3.22

  • CTR: 8.69%

Campaign WITH Coupon Code
(30% off)

  • ROAS: 5.36

  • CPA: $4.88

  • CTR: 7.38%

Kaya - Biotics
Kaya - Biotics
Kaya - Biotics

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Our Services

SEO

Performance Marketing

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©2023 Hamvee Tec

Privacy Policy

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CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions