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APPJOBS- JOB SEARCH APP

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AppJobs triumph during COVID-19: Slashed costs by 81%, registrations by 78%, and boosted Clickthrough Rate by 157%—revolutionising user acquisition efficiency.

AppJobs triumph during COVID-19: Slashed costs by 81%, registrations by 78%, and boosted Clickthrough Rate by 157%—revolutionising user acquisition efficiency.

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AppJobs, a platform offering on-demand job opportunities, aimed to use Facebook Advertising to efficiently acquire new users, particularly focusing on regions heavily impacted by COVID-19. While they had strong creatives and targeting messaging, their existing campaigns were not delivering the desired results in terms of cost-effectiveness and user acquisition.

AppJobs, a platform offering on-demand job opportunities, aimed to use Facebook Advertising to efficiently acquire new users, particularly focusing on regions heavily impacted by COVID-19. While they had strong creatives and targeting messaging, their existing campaigns were not delivering the desired results in terms of cost-effectiveness and user acquisition.

AppJobs, a platform offering on-demand job opportunities, aimed to use Facebook Advertising to efficiently acquire new users, particularly focusing on regions heavily impacted by COVID-19. While they had strong creatives and targeting messaging, their existing campaigns were not delivering the desired results in terms of cost-effectiveness and user acquisition.

Strategy

The strategic approach not only addressed the immediate challenges faced by AppJobs during the COVID-19 crisis but also contributed to the platform's long-term success. First, they identified locations heavily impacted by COVID-19, focusing on areas with high unemployment rates and abundant job opportunities. Next, they embraced Facebook's Power5 approach, incorporating Campaign Budget Optimization (CBO), broad audiences, auto placements, higher budgets, and fewer campaigns. This approach aimed to harness the capabilities of Facebook's AI for optimal campaign performance. Creatives were continuously iterated upon, with insights from Facebook Marketing Partners and external support, such as Grace Pittner, contributing to enhanced ad effectiveness.

Result

The implementation of Facebook's Power5 strategy led to a significant improvement in campaign performance, reducing costs and increasing user engagement. Leveraging AI-driven optimizations and strategic changes in campaign structure allowed AppJobs to efficiently connect job seekers with opportunities during the critical period of the COVID-19 crisis. Collaboration with Facebook Marketing Partners, particularly Grace Pittner, played a vital role in identifying successful strategies and optimising creative elements for enhanced performance.

The implementation of Facebook's Power5 strategy led to a significant improvement in campaign performance, reducing costs and increasing user engagement. Leveraging AI-driven optimizations and strategic changes in campaign structure allowed AppJobs to efficiently connect job seekers with opportunities during the critical period of the COVID-19 crisis. Collaboration with Facebook Marketing Partners, particularly Grace Pittner, played a vital role in identifying successful strategies and optimising creative elements for enhanced performance.

Numbers So Far

Cost per Action (CPA):

  • March 2020: $1.32 (81% decrease)

Cost per Registration (Account Signup):

  • March 2020: $1.44 (78% decrease)

Clickthrough Rate (CTR):

  • March 2020: 4.7% (157% increase)

Cost per Mille (CPM):

  • March 2020: $4.91 (24% decrease)

Campaign with NO Coupon Code

  • ROAS: 8.77

  • CPA: $3.22

  • CTR: 8.69%

Campaign WITH Coupon Code
(30% off)

  • ROAS: 5.36

  • CPA: $4.88

  • CTR: 7.38%

Kaya - Biotics
Kaya - Biotics
Kaya - Biotics

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CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions