OUR SERVICES

CASE STUDIES

FRAMES- PHOTOGRAPHY

IconSwim

Frames dual-focused strategy resulted in 7,765 newsletter leads with a CPL of $1.23 and 145 subscription sales, surpassing initial lead objectives within three weeks.

Frames dual-focused strategy resulted in 7,765 newsletter leads with a CPL of $1.23 and 145 subscription sales, surpassing initial lead objectives within three weeks.

How Can Designers Prepare for the Future?

Frames, a prominent quarterly photography platform, faced the challenge of boosting sign-ups for their free weekly newsletter and driving sales for their paid subscription plan. The need was to establish a robust paid media strategy that could effectively address both objectives while maintaining the brand's identity and appeal.

Frames, a prominent quarterly photography platform, faced the challenge of boosting sign-ups for their free weekly newsletter and driving sales for their paid subscription plan. The need was to establish a robust paid media strategy that could effectively address both objectives while maintaining the brand's identity and appeal.

Frames, a prominent quarterly photography platform, faced the challenge of boosting sign-ups for their free weekly newsletter and driving sales for their paid subscription plan. The need was to establish a robust paid media strategy that could effectively address both objectives while maintaining the brand's identity and appeal.

Strategy

Lead Generation Strategy:

A comprehensive lead generation strategy was implemented, leveraging Facebook Ads with engaging content tailored to the respective goals. Video content was emphasized for the paid subscription, while black and white single images were utilized for the free newsletter. A well-outlined quarter-long plan for creative and media buying strategies provided consistency in approach.

 

Sales Strategy:

Simultaneously, a sales strategy was executed to drive platform subscription sales. The creatives used in this strategy were crafted to align with branding guidelines, effectively enticing the audience to subscribe and make purchases. Regular analysis and A/B testing allowed for dynamic optimization based on real-time campaign performance.

Result

The results were highly successful, showcasing the effectiveness of the dual-focused strategy. Newsletter leads experienced significant growth, with 7,765 generated through Facebook Ads. Cost Per Lead (CPL) was impressive, reaching as low as $1.23. Subscription sales achieved a notable count of 145, demonstrating the success of the sales strategy. The campaign surpassed initial lead objectives within the first three weeks, emphasizing the efficacy of the approach in meeting and exceeding Frames' goals.

The results were highly successful, showcasing the effectiveness of the dual-focused strategy. Newsletter leads experienced significant growth, with 7,765 generated through Facebook Ads. Cost Per Lead (CPL) was impressive, reaching as low as $1.23. Subscription sales achieved a notable count of 145, demonstrating the success of the sales strategy. The campaign surpassed initial lead objectives within the first three weeks, emphasizing the efficacy of the approach in meeting and exceeding Frames' goals.

Numbers So Far

Newsletter leads: 7,765 through Facebook Ads

Cost Per Lead (CPL): As low as $1.23

Subscription sales: 145

NOTE: Surpassed initial lead objectives within the first three weeks

Campaign with NO Coupon Code

  • ROAS: 8.77

  • CPA: $3.22

  • CTR: 8.69%

Campaign WITH Coupon Code
(30% off)

  • ROAS: 5.36

  • CPA: $4.88

  • CTR: 7.38%

Kaya - Biotics
Kaya - Biotics

More Case Studies

More Case Studies

More Case Studies

  • Kaya - Biotics
  • Kaya - Biotics
  • Kaya - Biotics

Do you have a project you
need help with? Contact us!

Do you have a project you
need help with? Contact us!

Do you have a project you
need help with? Contact us!

hi@from2080.com

hi@from2080.com

hi@from2080.com

hi@from2080.com

(+91) 91-0011-7027

(+91) 91-0011-7027

(+91) 91-0011-7027

(+91) 91-0011-7027

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions