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KETONED BODIES- FOOD DELIVERY

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Ketoned Bodies achieved an impressive Return on Ad Spend (ROAS) of 6.78 for the 'Add to Cart' segment and an exceptional ROAS of 12.35 for the 'Loyalty' segment through effective retargeting strategies, showcasing the success of targeting audiences in the consideration and retention phases.

Ketoned Bodies achieved an impressive Return on Ad Spend (ROAS) of 6.78 for the 'Add to Cart' segment and an exceptional ROAS of 12.35 for the 'Loyalty' segment through effective retargeting strategies, showcasing the success of targeting audiences in the consideration and retention phases.

How Can Designers Prepare for the Future?

Ketoned Bodies, a prominent ketogenic meal delivery service led by Michelin star chef Paul Winberry Jr., faced the challenge of expanding its customer outreach while maintaining business growth. The need was to effectively utilize retargeting strategies on social media platforms like Facebook and Instagram to engage a high-performing audience, ultimately boosting conversion rates.

Ketoned Bodies, a prominent ketogenic meal delivery service led by Michelin star chef Paul Winberry Jr., faced the challenge of expanding its customer outreach while maintaining business growth. The need was to effectively utilize retargeting strategies on social media platforms like Facebook and Instagram to engage a high-performing audience, ultimately boosting conversion rates.

Ketoned Bodies, a prominent ketogenic meal delivery service led by Michelin star chef Paul Winberry Jr., faced the challenge of expanding its customer outreach while maintaining business growth. The need was to effectively utilize retargeting strategies on social media platforms like Facebook and Instagram to engage a high-performing audience, ultimately boosting conversion rates.

Strategy

Our strategy involved a multi-faceted approach. First, we identified a well-performing audience through data analytics. Subsequently, we implemented retargeting across diverse formats on Facebook, Instagram, and the audience network. To engage both warm and cold audiences, we utilized attention-grabbing videos. Further, we segmented audiences based on their journey, creating distinct retargeting approaches for each stage – from browsing to loyalty. Incentivized retargeting, including coupon code deals and discounts, was applied to audiences reaching the 'add to cart' and 'checkout' stages.

Result

The results were impressive and aligned with our objectives. For the 'Add to Cart' segment, we achieved a remarkable Return on Ad Spend (ROAS) of 6.78, showcasing the success of targeting audiences in the consideration phase. Utilizing the reach objective for the 'Loyalty' segment, we achieved an exceptional ROAS of 12.35, highlighting the effectiveness of retargeting in retaining and converting loyal customers. The strategic combination of audience segmentation, multi-format retargeting, and creative optimization significantly enhanced Ketoned Bodies' customer outreach, demonstrating the efficacy of personalized messaging throughout the customer journey.

Numbers So Far

'Add to Cart' Segment: Achieved an impressive Return on Ad Spend (ROAS) of 6.78.

'Loyalty' Segment: Utilizing the reach objective, achieved an exceptional ROAS of 12.35.

Campaign with NO Coupon Code

  • ROAS: 8.77

  • CPA: $3.22

  • CTR: 8.69%

Campaign WITH Coupon Code
(30% off)

  • ROAS: 5.36

  • CPA: $4.88

  • CTR: 7.38%

Kaya - Biotics
Kaya - Biotics
Kaya - Biotics

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hi@from2080.com

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(+91) 91-0011-7027

(+91) 91-0011-7027

(+91) 91-0011-7027

(+91) 91-0011-7027

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CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions