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TRINITY HILLS CO- BEAUTY

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Trinity Hills Father's Day campaign achieved outstanding results with a 117% rise in conversion rates, 28% improvement in ROAS, and a notable 32% increase in AOV through a targeted landing page transformation.

Trinity Hills Father's Day campaign achieved outstanding results with a 117% rise in conversion rates, 28% improvement in ROAS, and a notable 32% increase in AOV through a targeted landing page transformation.

How did Kaya Biotics reach it's targets

The challenge at hand was to optimize the impact of a giftable product for Father's Day, focusing on enhancing conversion rates, average order values (AOV), and return on ad spend (ROAS) through strategic adjustments to the landing page.

Strategy

To address these objectives, a multifaceted strategy was employed. The landing page underwent a transformation with a relevant header, clearly displaying a Father's Day focus and a tempting discount offer on the high-AOV bundle. A compelling hero image showcased the product, emphasizing its suitability as a perfect Father's Day gift. Key benefits and features were presented along with a persuasive call-to-action button. Social proof, in the form of User-Generated Content (UGC) images, was strategically incorporated to build credibility. The layout was redesigned to be mobile-first, ensuring a user-friendly experience, and scarcity elements were introduced to create a sense of urgency.

Result

The campaign's optimization yielded impressive outcomes. Ads directed to the refined landing page demonstrated significant improvements in key metrics. Conversion rates, return on ad spend (ROAS), and average order values (AOV) all experienced notable boosts, indicating a more engaging and efficient customer interaction. The optimized landing page played a pivotal role in elevating the campaign's performance, aligning with the goals of increasing customer conversion, maximizing revenue generation, and enhancing the overall effectiveness of the Father's Day promotion.

Numbers So Far

Conversion rates increased by 117%.

Return on ad spend (ROAS) improved by 28%.

Average order values (AOV) saw a notable 32% boost.

Campaign with NO Coupon Code

  • ROAS: 8.77

  • CPA: $3.22

  • CTR: 8.69%

Campaign WITH Coupon Code
(30% off)

  • ROAS: 5.36

  • CPA: $4.88

  • CTR: 7.38%

Kaya - Biotics
Kaya - Biotics
Kaya - Biotics

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CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions

CUBE Building, Road No 9, Alkapuri Township Road, Manikonda, Hyderabad, Telangana - 500089

Our Services

SEO

Performance Marketing

Social Media Marketing

Movie Marketing

Design & Development

Production & Syndication

PR & Media Buying

©2023 Hamvee Tec

Privacy Policy

Terms & Conditions